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Evidence Guide: BSBMKG506 - Plan market research

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG506 - Plan market research

What evidence can you provide to prove your understanding of each of the following citeria?

Identify market research needs

  1. Communicate role of market research in enterprise operations to relevant personnel
  2. Identify contribution of market research to enterprise activity
  3. Analyse enterprise planning and performance documentation to determine research needs
  4. Consult relevant personnel to determine research needs
  5. Develop statement of market research needs
Communicate role of market research in enterprise operations to relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify contribution of market research to enterprise activity

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse enterprise planning and performance documentation to determine research needs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult relevant personnel to determine research needs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop statement of market research needs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define market research objectives

  1. Draft research objectives
  2. Undertake preliminary project scoping
  3. Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered
  4. Review and finalise draft objectives in light of scoping parameters
Draft research objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake preliminary project scoping

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and finalise draft objectives in light of scoping parameters

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define data gathering approaches

  1. Identify types of data required to inform objectives
  2. Determine combinations of types of data to best inform objectives
  3. Identify and evaluate suitable data gathering methods
  4. Identify data sources
  5. Quantify required data
  6. Identify and evaluate suitable data processing methods
  7. Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods
Identify types of data required to inform objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine combinations of types of data to best inform objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and evaluate suitable data gathering methods

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify data sources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Quantify required data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and evaluate suitable data processing methods

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop market research plan

  1. Estimate resources and timelines required for market research projects
  2. Determine feasibility of market research projects
  3. Prepare market research plan for approval
  4. Obtain approval to implement plan from appropriate personnel as required
Estimate resources and timelines required for market research projects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine feasibility of market research projects

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare market research plan for approval

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain approval to implement plan from appropriate personnel as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify market research needs

1.1 Communicate role of market research in enterprise operations to relevant personnel

1.2 Identify contribution of market research to enterprise activity

1.3 Analyse enterprise planning and performance documentation to determine research needs

1.4 Consult relevant personnel to determine research needs

1.5 Develop statement of market research needs

2. Define market research objectives

2.1 Draft research objectives

2.2 Undertake preliminary project scoping

2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

2.4 Review and finalise draft objectives in light of scoping parameters

3. Define data gathering approaches

3.1 Identify types of data required to inform objectives

3.2 Determine combinations of types of data to best inform objectives

3.3 Identify and evaluate suitable data gathering methods

3.4 Identify data sources

3.5 Quantify required data

3.6 Identify and evaluate suitable data processing methods

3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

4. Develop market research plan

4.1 Estimate resources and timelines required for market research projects

4.2 Determine feasibility of market research projects

4.3 Prepare market research plan for approval

4.4 Obtain approval to implement plan from appropriate personnel as required

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify market research needs

1.1 Communicate role of market research in enterprise operations to relevant personnel

1.2 Identify contribution of market research to enterprise activity

1.3 Analyse enterprise planning and performance documentation to determine research needs

1.4 Consult relevant personnel to determine research needs

1.5 Develop statement of market research needs

2. Define market research objectives

2.1 Draft research objectives

2.2 Undertake preliminary project scoping

2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

2.4 Review and finalise draft objectives in light of scoping parameters

3. Define data gathering approaches

3.1 Identify types of data required to inform objectives

3.2 Determine combinations of types of data to best inform objectives

3.3 Identify and evaluate suitable data gathering methods

3.4 Identify data sources

3.5 Quantify required data

3.6 Identify and evaluate suitable data processing methods

3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

4. Develop market research plan

4.1 Estimate resources and timelines required for market research projects

4.2 Determine feasibility of market research projects

4.3 Prepare market research plan for approval

4.4 Obtain approval to implement plan from appropriate personnel as required